Indi Young is working on a book about mental models, and he's posted a diagram pertaining to the moviegoer.  He heard about www.showtimemaps.com while he was working on it, and it fit right in to what he was doing.  Here's his blog post about the diagram.

In case you noticed that some of the show time links have started to change colors, and you thought it was a rogue css hacker, guess again!  We've now color-coded the show time links, so that you'll know if a lot of other people have been clicking on that time.  A blue link is cold; just a few people have clicked on this link.  An orange link is warm; several people have clicked here, and you might want to consider purchasing this ticket before you arrive at the theater.  A red link is red hot; you'd better pre-purchase tickets or it could be sold out by the time you get there!  Here's a screenshot:

Of course, until the site traffic picks up, most of the links will stay cold, but we're working hard to get our name out there, and you can help!

We earned a mention in this LA-centric, multi-contributor blog, and traffic is increasing!  The more traffic we get, the sooner we can provide show times beyond LA and Austin.  Keep spreading the word!

We've just added the ability to choose between Virtual Earth and Google Maps.  We still default to Virtual Earth, but if you prefer Google maps, you can click on Google Maps in the top-right-hand corner just below the main navigation.  http://www.showtimemaps.com/.

We've also added a link to the main menu called 'Popular'.  This will give you a real-time view of what theaters, movies, and showtimes people are clicking on.  The page is constantly updated without your having to refresh.  We compile all of those clicks into the Top 10 Movies and Top 10 Theaters over the last 7 days as well.  Check it out!

Superman tickets are on sale for some theaters as early as today!  Or pre-purchase your tickets for later in the week.  This is a movie that is definitely going to sell out, so be sure to buy your tickets early.  http://www.showtimemaps.com/.

Now when you click on a theater on the map, you'll see an option to select Showtimes or More Info.  The More Info link will display address and phone information for the theater.  We're one step closer to getting everything you need to know all on one screen!

Via VirtualEarth has just listed ShowTimeMaps.com in their Gallery!  Hopefully, this will improve our visibility and get us to the point where we can go national that much sooner!  Via VirtualEarth is a great resource for anyone wanting to learn how to use the VirtualEarth API.

You can now click on a linked movie time to purchase tickets!  That means that you can now purchase tickets for over 50 theaters in LA via www.showtimemaps.com.  Unfortunately, our ticketing partner currently only provides online ticketing for 2 Austin theaters, but show times are still available for the other Austin theaters. 

We will be adding new features to the site over the next couple of weeks.  How far we go with the new features will be determined by how much interest the site generates, so pass the site along to your friends, and let's build a buzz!

Help us go national by making www.showtimemaps.com your destination for finding theaters, show times, and tickets fast!  Want to help spread the word?  Check out these helpful hints!

Now you can.  The panels on the page now collapse and expand when clicking on the heading.  They used to do this when we were using Virtual Earth's panel implementation, but then we switched to the transparent PNG backgrounds for the sake of a better look and feel, and we finally got around to adding back this functionality.  We hope you like it.

Here's a list of some of the latest tweaks to the site.  Some are in the behavior, some are in the code.

• Fixed a bug in the movie list that was loading it once for every movie (oops).  Should be faster and smoother now.
• If you select a movie in the movie list, and then adjust your search area, you used to have to reselect the movie to see the info.  Now, if that movie is still available in your new area, it will automatically be reselected once the new movie list loads.
• Instead of telling user's outside of LA and Austin to "come back soon", they now have a link to a page where they can invite us to offer the service in their area.
• Added an optional email field to the feedback page, so that we can respond back directly to the submitter.
• Added a link to a verrrry basic "Advertise with us" page.  Don't worry, advertising will not take over this site, the way it has with so many other movie time sites.  We have some cool ideas that will provide some good value to both the advertiser and the user without sacrificing the usabilty of the site.
• Added google adsense ads to the page.  That will likely be temporary.
• Pulled out all Virtual Earth-specific code from the main js file.  Wrapped the Virtual Earth api in my own wrapper class, to make it easy to support other map apis.
• Moved Virtual Earth js and css references into the VE-specific file, so that only one file has to be included to select the map api.